Experience
Psychology, Technology, Arts, & Media
February 21, 2021 - Present
Multimedia Production Specialist
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Created a new project tracking system for the marketing team and provided comprehensive process training to staff, fostering team skill development and operational efficiency.
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Coordination of creative production tasks, including logging jobs within our ticketing system, assigning projects to the correct personnel, tracking status, and effectively communicating with the marketing team to ensure timely approvals and delivery of assets to meet project deadlines.
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Utilized the Adobe Creative Suite to design and prepare a wide range of product artwork and promotional materials for WPS, including product and conference flyers, conference signage, business cards, web assets such as infographics, product images, paid advertising across social media and Google ads, creation of landing page assets, pillar pages (research briefs), blogs, and video editing.
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Designed web pages on our website through our CMS, Magento, as well as using HubSpot.
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Worked with our digital agency partners, ActBold, to implement monthly SEO recommendations (Meta data optimization for 120 product pages, copy edited 60 DPR articles, and 12 blog optimizations and updates per year)
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Fostered collaborative relationships with stakeholders at all levels to facilitate project development and execution.
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Managed and trained vendors to support production needs, ensuring high-quality outcomes to maintain brand standards (ActBold, Avalaunch, and JANO Printing & Mailworks)
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Collaborated with the Marketing VP, director, content manager, design manager, and the Art department’s design director to uphold WPS Branding standards across deliverables.
February 21, 2021 - Present
March 2018 - Present
Marketing Coordinator
The conceptualization, design, and execution of advertising campaigns for eight annual business events.
Creation and upkeep of personalized media kits for the sales staff.
Maintaining the editorial calendar and making changes as needed.
Creation of promotional flyers in accordance with special offers, custom content features, and house ads for the journal's weekly publication.
Creation of marketing tool kits for nominees and sponsors to bring exposure to events and all parties involved.
Creation of event materials leading up to and for event day include; event invitations, certificates, keynote announcements, PowerPoint presentations, award program and invites, and signage(display signs, event sponsors, dais signs, table toppers, name badges, social media cards).
Maintaining OCBJ's online presence across social media.
Assistance in copy editing and proofing content.
April 2016 - March 2018
Junior Graphic Designer
Illustrate marketing concepts by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts.
Responsible for the creation and control of all PDF documentation.
Oversee all graphical contents including logos, product images, photos, web graphics, and animation.
Assist Marketing, Service, and Repair, as well as Research and Development departments through web design, blog posts and revisions, photography, ad development, trade show events, and promotional campaigns.
Create labels, templates, and assist with product and company identity through graphical representation and development.
ISO and ESD compliance and organization of marketing materials and assist with marketing displays.
July 2015 - December 2015
Assistant Events Coordinator /
Graphic Design Intern
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Redesign of Taste of Brews T-Shirts
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Redesigning MKM and Taste of Brews website
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Aid in booking venues for our beer and wine tasting events
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Book live entertainment for company events
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Promotion of vendors and breweries across social media platforms and company blog
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Creation of logos, banners, e-cards, e-blasts, and website mock-ups.
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Clerical duties include phone, email, data entry, and filing.
January 2015 - May 2016
Moderator /
Listener
7 Cups of Tea is an anonymous, on-demand emotional health and well-being service that securely connects people to listeners in one-on-one chats.
Actively provide an outlet for anonymous users to share thoughts and feelings and aiding the user in finding the right path to resolve the situation.
Participate in forum discussions on a variety of topics including stress, depression, work, school, etc.
Participate in community outreach by producing flyers.
Advertise and share articles of related topics across social media to promote the site and mental health resources.